Freight forwarding in 2026 is evolving from transactional booking to decision-level orchestration. The headline drivers are decision-intelligence platforms, emissions regulation, and deeper multimodal orchestration.
First, AI-driven decision platforms are replacing rule-based routing. Forwarders are adopting decision intelligence (not just visibility) to recommend reroutes, hybrid modes, dynamic tendering and inventory positioning — enabling smaller forwarders to compete with enterprise teams. Expect more “prescriptive” recommendations (what to do, not only what happened).
Second, carbon rules and fuel standards are reshaping cost structures. Global shipping regulation and emerging carbon pricing (with measures phased in from 2027–2028) are pushing carriers and forwarders to add low-carbon services, fuel-type transparencies and emissions-aware routing into commercial offers. Buyers will increasingly evaluate quotes by total carbon cost as well as price.
Third, connectivity and digital documents will be table stakes. e-BLs, deeper API integrations with carriers and ports, and richer telematics integrations are reducing customs friction and demurrage exposure. Real-time telemetry plus customs pre-clearance shortens dwell times where infrastructure allows.
Operationally, forwarders who bundle advisory services — inventory financing, compliance help, and emissions reporting — will move up the value chain. Conversely, those that stay purely transactional risk margin erosion as platforms and carriers add automated booking features. In short, 2026 rewards forwarders who combine data, sustainability credentials and consultative service.